What is a logo?
A logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be an abstract or figurative design, or include the text of the name it represents as in a logotype or wordmark.
A logo is the first visual representation of your corporate identity. It plays a huge role in the recognizability of your company and its products on the market. It communicates many things as it is the cornerstone of your brand.
What does a logo do?
Your logo should help you stand out from the competition. You should research what your competitor's look like so that your mark will be different and have a more unique representation for what your business is. Through consistent marketing, your logo will be the first visual and face of your business.
Check out the infographic below that has some great tips to making sure your logo showcases a great design and is a proper representation of your company:
Now, a company's brand does not stop at just creating a logo, you have to have other visuals designed to help generate the overall presentation that you want your company to have. From your business cards to your social media headers and graphic posts, all the way to your website, you want a consistent look and feel to your materials.
If you are interested in having quality work done from the beginning, contact today and let's get started on building your dream brand.